Difference between seo and ppc advertising

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Reference no: EM133241279

Question 1. Why is Web 2.0 referred to as the social web?

Question 2. For what purposes do businesses use blogs?

Question 3. What is the primary difference between a web directory and a crawler-based search engine?

Question 4. What is the difference between SEO and PPC advertising?

Question 5. What are the four limitations or challenges that recommendation systems sometimes face?

Question 6. What is subscription-based retailing? List a couple examples of how different companies are applying this concept.

Question 7. Explain the differences between the various types of e-commerce marketplaces. (B2C), (B2B), Direct to Consumer (D2C), Peer to Peer (P2P). Give examples.

Question 8. What are some ways in which traditional brick-and-mortar retailers can use mobile technology to enhance a customer's in-store shopping experience?

Question 9. Why does it make sense to offer free, in-store Wi-Fi connections given the way that people like to shop these days?

Question 10. Explain why the mobile gaming market represents such a lucrative market opportunity.

Optional Bonus Question

Bonus - What is showrooming? Are customers who engage in it acting ethically? Provide reasons for your answer.

Reference no: EM133241279

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