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Difference between product line and product mix

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Reference no: EM133313569

Questions

1. List describe, and give an example of each of the four e-procurement methods and argue when each might be used.

2. Describe the three steps in target marketing. Explain what factors/options should be considered for each step.

3. Explain the difference between a product line and a product mix. Give an example of each one.

4. Explain the four basic strategic decisions that help define a brand and the advantages of using each.

5. Define and give examples of the four characteristics of services: intangibility, inseparability, variability, and perishability.

Reference no: EM133313569

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