Difference between process innovation and product innovation

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1. What is the difference between process innovation and product innovation. What is innovating process' important? Give and example of process innovation - try and find a company that has recently improved a process or procedure.

2. Suppose that for producing 30,000 widgets, you have to pay $15000 for business lease, $5000 for property taxes, $4000 for insurance, $3000 for equipment, and $3000 for plant utilities. You also have material, labor, and overhead cost per unit of production as $2.2, $4, and $0.8 respectively. If you choose a selling price of $12 for each widget, what is the total number of widgets that you have to sell to cover your costs?

3. Define a corporate crisis. Define a Outline an effective crisis management plan for a public relations manager.

Reference no: EM132256525

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