Difference between primary and secondary customers

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Reference no: EM133151614

1. Describe the difference between primary and secondary customers?

2. Name five characteristics (demographic and/or psychographic) of a primary (target) customer for a "winter sports store selling high-end (expensive) snowboards, skis and related equipment".  Be very specific, not saying the characteristics.

3. Describe the difference between primary and secondary research methods?  Provide two specific examples of each noting whether they are primary or secondary in nature.

4. What is the purpose of a competition matrix?  If you were preparing a competition matrix for the winter sports store noted in question 1, what factors (name at least 4) would you include when analyzing the competition? 

Reference no: EM133151614

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