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Read "Leadership Challenge: That Sale Was Expensive, I Think" on pages 401-402 and answer the following questions:
1. You are Barry Jefferson. What do you believe would be important to discuss in a meeting with Grace Hart about the sales costs at Digital Dimension?
2. What information would you need to know to estimate the cost of making a sales call at the company?
3. If you were Grace Hart, what questions would you ask Barry Jefferson about implementing a cost analysis.
Evaluating performance is more than just deciphering numbers
1. Explain the difference between performance and effectiveness.
2. Identify objective measures of salesperson performance, both output and input
Attachment:- Sales force management.rar
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