Difference between paid social and organic social

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Question

What is the difference between paid social and organic social? What is the benefit, if any, to exclusively using organic social posts versus exclusively using paid social posts? How do paid and organic social media posts complement one another? What are some best practices when making paid posts? Are they different from making organic posts? What is the best way to target a specific audience on a social channel? Using paid posts or organic posts? Why? What are some examples of ways to target an audience on social channels? When writing your initial post, indicate which questions you are answering.

Reference no: EM133653035

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