Difference between management and leadership

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Reference no: EM132213979

Written Portfolio - Assessment 1a

Q1) Do you believe there is a difference between management and leadership? Explain and support your answer with a minimum of 3 examples and at least 3 references. (800 words)

Q2) Angelo Nicolaides (2006) in the journal article; Management versus Leadership in the Hospitality Industry, identifies twenty qualities of effective leaders. Select five of these qualities/skills, and for each give three reasons why they are important qualities/skills for a Hotel Manager. (1000- 1250 words)

Support each quality chosen with an example from the hotel industry - this can be from your own experience or your research. Provide at least 1 reference per quality - 5 in total.

Assessment 2. Report

An opportunity exists to develop a 5 star hotel complex, possibly with a spa and casino in Rotorua. Answer the following:

1) How would you assess the current market demand?

2) How would you assess the overall viability of the opportunity?

3) What factors would you consider when selecting a location in Rotorua? ( At least 2 of your 8 references are required here)

4) Is the 5 star hotel complex a good idea? Why?

Explain your answers in full and provide at least 8 references. 2500 word limit.

Guidance on each section

1) Market demand - Market demand is the total volume of a product/service that would be bought by a consumer group where the location, time period and marketing effort are defined. Identify the size and scope of current provision, who are the customers? Consider any growth rate, distribution channels, and trends. Is there a gap in provision? What is it and who are the potential customers and what are their needs?

2) C- PEST analysis (Competition, Political, Economic, Social-Cultural, Technology). Ensure you consider the competitive environment (Porter's 5 Forces) and identify at least 3 opportunities and 3 threats. For this activity you will need to read a range of information.

3) Location selection - Strengths and weaknesses. As well as geographical considerations include accessibility and environmental issues. Ensure your answer is specific to Rotorua.

4) Support your answer with examples from other destinations where possible. Use this space to express your own views and make recommendations.

Your assignment needs to include:
• Title page with course number, assessment number and title, student ID and due date
• Table of contents including page numbers
• Follow the layout of the assessment rubric for your headings; Executive Summary, Table of Contents, Introduction, Methodology, Market Demand now and Future...etc.
• Headers and footers
• 12 point font, Calibri, Arial or Times Roman for most the text. You can use larger font sizes for headings and subheadings. 1.5 line spacing. Word count shown.
• 8 correct APA referencing in-text and a reference list of all the books, journals, websites and any other sources of information you use.

Reference no: EM132213979

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Reviews

len2213979

1/12/2019 3:29:58 AM

Academic writing standards: correct grammar and spelling Writes with fluency. Work is accurate and essentially error free in terms of spelling and grammar. Formal language used Work is well written, but with some errors and informal language. Errors in writing compromises readability and understanding. Some use of informal language. Difficult to understand due to high number of errors and irrelevance of material. Use of informal language. 4.5-5 3.5-4 2.5-3 0-2 Presentation: Font size 12, Arial or Times Roman, 1.5 spacing, title page. Word count. Headers/footers All academic requirements adhered to. Most of the presentation requirements adhered to. Document meets some of the requirements. Document does not meet academic prescription.

len2213979

1/12/2019 3:29:51 AM

4.5-5 3.5-4 2.5-3 0-2 Summary Comprehensive summary with high relevance to the introduction and purpose of the question. Good summary – most of the key points covered with good relevance to the introduction and purpose of question. Acceptable summary with some of the key points covered No or little summary evident. Little or no relevance to question

len2213979

1/12/2019 3:29:44 AM

20-25 15-19.5 Subject content: Highly relevant content with Good coverage of content Relevancy Comprehensiveness comprehensive coverage of subject. Highly appropriate level of analysis / review of the topic Relevant information provided. Analysis/argument/ Review 5 qualities discussed with minimum 3 clear reasons and Good level of valid analysis/ review of the topic convincing, supportive Working to achieve 2-3 clear 5 Qualities discussed. examples. reasons. 3 Reasons why each quality makes a 5 correct in-text citations Examples given mostly good hotel manager. 1 example and reference to support Strategic selection of points - no repetition. support the quality identified. each leadership quality discussed. In-text citations mostly correct.

len2213979

1/12/2019 3:29:37 AM

4.5-5 3.5-4 2.5-3 0-2 Summary Comprehensive summary with high relevance to the introduction and purpose of the question. Good summary – most of the key points covered with good relevance to the introduction and purpose of question. Acceptable summary with some of the key points covered No or little summary evident. Little or no relevance to question Question 2 Leadership Qualities 4.5-5 3.5-4 2.5-3 0-2 Introduction to the context, scope and structure of the answer. Introduction comprehensively outlines scope, structure and context. Introduction well written. Outlines both scope and structure. Context explained well. Introduction is brief. Outlines only one of either scope or structure. No acceptable introduction is evident. Too brief. Does not outline scope or structure of answer.

len2213979

1/12/2019 3:29:31 AM

16-20 13-15.5 9.5-12.5 0-9 Subject content: Highly relevant content with Good coverage of content Relevant information provided. Good level of valid analysis/ argument/ review of the topic 3 examples supported with 3 correct in-text citations Content satisfactory although some areas not well covered and/or irrelevant Some valid analysis /argument/ review of the topic Some examples supported with some in-text citations. Not error free. Content poor/inadequate Relevancy comprehensive coverage of subject. Highly appropriate level Some parts not relevant Comprehensiveness of analysis /argument/ review of No or minimal appropriate Analysis/argument/ Review the topic At least 3 examples supported analysis/argument/ review of the topic No/one example/s supported with no/ with 3 correct in-text citations wrong/one in-text citations Examples

len2213979

1/12/2019 3:29:24 AM

Excellent Good Satisfactory Unsatisfactory Question 1 4.5-5 3.5-4 2.5-3 0-2 Introduction to the context, scope and structure of the answer. Introduction comprehensively outlines scope, structure and context. Introduction well written. Outlines both scope and structure. Context explained well. Introduction is brief. Outlines only one of either scope or structure. No acceptable introduction is evident. Too brief. Does not outline scope or structure of answer.

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