Reference no: EM132213979
Written Portfolio - Assessment 1a
Q1) Do you believe there is a difference between management and leadership? Explain and support your answer with a minimum of 3 examples and at least 3 references. (800 words)
Q2) Angelo Nicolaides (2006) in the journal article; Management versus Leadership in the Hospitality Industry, identifies twenty qualities of effective leaders. Select five of these qualities/skills, and for each give three reasons why they are important qualities/skills for a Hotel Manager. (1000- 1250 words)
Support each quality chosen with an example from the hotel industry - this can be from your own experience or your research. Provide at least 1 reference per quality - 5 in total.
Assessment 2. Report
An opportunity exists to develop a 5 star hotel complex, possibly with a spa and casino in Rotorua. Answer the following:
1) How would you assess the current market demand?
2) How would you assess the overall viability of the opportunity?
3) What factors would you consider when selecting a location in Rotorua? ( At least 2 of your 8 references are required here)
4) Is the 5 star hotel complex a good idea? Why?
Explain your answers in full and provide at least 8 references. 2500 word limit.
Guidance on each section
1) Market demand - Market demand is the total volume of a product/service that would be bought by a consumer group where the location, time period and marketing effort are defined. Identify the size and scope of current provision, who are the customers? Consider any growth rate, distribution channels, and trends. Is there a gap in provision? What is it and who are the potential customers and what are their needs?
2) C- PEST analysis (Competition, Political, Economic, Social-Cultural, Technology). Ensure you consider the competitive environment (Porter's 5 Forces) and identify at least 3 opportunities and 3 threats. For this activity you will need to read a range of information.
3) Location selection - Strengths and weaknesses. As well as geographical considerations include accessibility and environmental issues. Ensure your answer is specific to Rotorua.
4) Support your answer with examples from other destinations where possible. Use this space to express your own views and make recommendations.
Your assignment needs to include:
• Title page with course number, assessment number and title, student ID and due date
• Table of contents including page numbers
• Follow the layout of the assessment rubric for your headings; Executive Summary, Table of Contents, Introduction, Methodology, Market Demand now and Future...etc.
• Headers and footers
• 12 point font, Calibri, Arial or Times Roman for most the text. You can use larger font sizes for headings and subheadings. 1.5 line spacing. Word count shown.
• 8 correct APA referencing in-text and a reference list of all the books, journals, websites and any other sources of information you use.