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Assignment:
Compare and critically discuss the differences between interviewer-administered questionnaires and self-administered questionnaires. Provide two marketing examples for each type of questionnaire to illustrate your arguments. If you were to design an online questionnaire and can only include 7 questions in this questionnaire, what questions would you ask? Properly justify your selection of these 7 questions one by one.
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Assuming you are a marketing researcher, what are the types of data sources (4) that would be useful for a supermarket that experiencing reduction in sales?
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