Difference between internal and external stakeholders

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Reference no: EM132224204

1. Give examples of questions that an outcome evaluation would address. Give examples of questions that a process evaluation would address.

2. How would you explain the difference between internal and external stakeholders?

3. Why do you think marketing communications work in some situations and not in others, even when deployed in seemingly identical environments with seemingly identical target audiences? What does this say about the difficulties inherent in formulating the marketing communications mix?

Reference no: EM132224204

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