Difference between industrial trade fairs and trade centers

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1. Explain why you think GM failed to see the future of electric cars and did not continue its innovation and investment in this technology, and what was their disadvantage in giving up their first mover position

2. Discuss the part industrial trade fairs and trade centers play in international marketing of industrial goods. What is the difference between industrial trade fairs and trade centers? What benefits do both offer from an international marketing perspective? Explain.

Reference no: EM132080467

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