Reference no: EM133276935
Questions
1. What web analytics data would be unavailable if site visitors block cookies?
a. tracking events
b. tracking goal conversions
c. identifying returning visitors
d. all of the above
e. none of the above
2. Which of the following is the best example of remarketing?
a. repeatedly showing the same ad to viewers
b. placing cookies on site visitors' machines
c. ads containing products from pages the viewer has seen
d. repeating the same ad across multiple platforms
e. directing site visitors to particular product pages
3. In regard to GA, Google offers certification options for:
a. individuals
b. applications
c. organizations
d. all of the above
e. a and b but not c
4. The difference between Google Analytics and Google Tag Manager is:
a. GTM only provides tools for web page design, not analytics
b. GA is marketed as GTM outside the United States
c. GA is free and GTM is not
d. all of the above
e. none of the above
5. Which of the following online ad models guarantees Google gets paid every time the ad is shown?
a. pay per conversion
b. pay per click
c. pay per impression
d. both a and b but not c
e. a, b, and c
6. The site wordtracker provides popularity information about:
a. search terms
b. words in online articles
c. message board topics
d. all of the above
e. none of the above
7. What was the primary way that Google successfully fought spam blogs?
a. by blocking sites without a long history
b. by not letting them use Google Analytics
c. by suing them for damaging Google's search efforts
d. by improving its search result ranking algorithm
e. by buying out spam blog domains
8. Which of the following channels would most websites prefer to be the main source of their site traffic?
a. paid search
b. direct
c. organic
d. referral
e. social
9. Which factors does Google use to determine an ad's quality score?
a. how often viewers click on it
b. the advertiser's bid per click
c. the design of the advertiser's site
d. a and b but not c
e. a and c but not b
10. Which of the following statements about Google Tag Manager is true?
a. tags are stored as HTML objects
b. one tag can be reused on multiple pages
c. GTM can store tags not currently used on pages
d. a and b but not c
e. b and c but not a
11. Suppose Giordano's is running ads against the search terms "pizza delivery". Suppose Pizza Hut then bids up the price per click to where those ads are no longer profitable for Giordano's. What would probably be Giordano's most effective response?
a. abandon online advertising entirely
b. bid on more focused terms, like "pizza delivery near UIC"
c. bid higher against broader terms, like "pizza"
d. outbid Pizza Hut despite losing money for now
e. bid against the terms "pizza hut"
12. How does Google Analytics recognize returning site visitors?
a. by tracking their IP addresses
b. by their site login credentials
c. by their cookie data
d. all of the above
e. none of the above