Difference between direct and indirect distribution channels

Assignment Help Marketing Management

Reference no: EM131860253

Question: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.
Select an article from the University Library that is less than five years old on the role of distribution channels in marketing.

Compose a 1,050-word article review covering the following:

• Define what a distribution channel is and discuss why it is important to the marketing process.

• Discuss the differences between direct and indirect distribution channels.

• Introduce the article and its author(s) and give a brief summary of its core message(s).

• Analyze the relationship distribution channels have to maintaining a satisfied target market.

• Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.

• Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.

Cite a minimum of two peer-reviewed sources with one being the article from the University Library.

Format your paper consistent with APA guidelines.

Reference no: EM131860253

Questions Cloud

Identify the controllable and uncontrollable elements : Identify the relevant controllable and uncontrollable elements that the company has dealt with in entering a global market.

Determine equivalent total present worth for all cash flows : Use-6 % per year to determine the equivalent total present worth for all these cash flows.

How the social institutions and their basic forms help : Discuss how the social institutions and their basic forms could help you as the Vice President of International Operations in a Fortune 500 company

What is your perception of body piercing and tattoos : What is your perception of body piercing and tattoos related to professional image? Are piercings and tattoos acceptable in your profession?

Difference between direct and indirect distribution channels : You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use.

Aftermarket for new public issue : Aftermarket for new public issue-Compute total dollar profit or loss on Mr. Michaels’ shares one week, one month and one year after purchase.

What aspects corresponded with the material from starbird : What aspects corresponded with the material from Starbird & Cavanagh to this point? What aspects differed?

Discussing the legal structure for a business : From the first e-Activity, select the legal structure for a business you would like to start. Provide a rationale for your selection.

Describe the basic principles of ethical philosophy : Describe the basic principles of ethical philosophy as they relate to business ethics

User Account

All Pages