User Account

All Pages

Difference between descriptive surveys-analytical surveys

Assignment Help Marketing Management
Reference no: EM133223632 , Length: Words Count:1800

Assignment:

Answer any three (3) of four (4) questions. Each question is of equal value. KFC (Kentucky Fried Chicken) is a fast-food restaurant chain that specializes in fried chicken. It is the world's second-largest restaurant chain after McDonald's. KFC in Australia is keen to improve the customers' dine-in experience to outperform their key competitor - McDonald's. Thus, they would like to firstly obtain a good understanding of customers' current dine-in experience in their restaurants. You, as a marketing research consultant hired by KFC, are responsible for developing and conducting a marketing research project for this purpose. Applying the skills and knowledge gained in this course:

(1) propose one realistic and practical marketing research aim for this project in your answer sheet, and then.

(2) answer any three out of the four questions below.

Q1. Critically discuss the pros and cons of semi-structured interviews compared with structured and unstructured interviews. If you were to conduct semi-structured interviews to provide a deep understanding of customers' dine-in experience in KFC and McDonald's, please describe and justify how you would conduct the semi-structured interviefs from preparing for the semi-structured interviews, to writing up the report. (Maximum 600 words. All included.)

Q2. Compare and elaborate on the differences between descriptive surveys and analytical surveys and provide two examples for each type of survey. If you were to use a delivery and collection questionnaire to measure customers' satisfaction level of their dine-in experience in KFC, and could only include 7 questions in this questionnaire; what questions would you ask? Properly justify your selection of these 7 questions one by one. (Maximum 600 words. All included.)

Q3. Critically discuss the potential advantages and disadvantages of using secondary data compared with structured observation. Develop a systematic approach for using secondary data together with structured observation, that will enable KFC to obtain a good understanding of the customers' dine-in experience in their restaurants. (Maximum 600 words. All included.)

Q4. List and critically discuss the four key ethical principles when conducting a research project. Based on the principles, illustrate and properly justify what steps KFC should take in order to conduct ethical marketing research and at the same time effectively achieve the proposed marketing research aim in an efficient manner.

Reference no: EM133223632

Questions Cloud

Mean for manufacturing and exporting : The concerns over Britain's decision to leave the EU and what this could mean for manufacturing and exporting.
Religious development in ancient near eastern societies : Identify the major aspects of religious development in Ancient Near Eastern societies and Describe the economic development of Ancient Near Eastern societies
In what ways did warfare change : In what ways did warfare change because of the French Revolution - Makers of Modern Strategy from Machiavelli to the Nuclear Age (Peter Paret)
How do the french wars between 1792 and 1807 : How do the French Wars between 1792 and 1807 represent the application of theory and doctrine in practice?
Difference between descriptive surveys-analytical surveys : Compare and elaborate on the differences between descriptive surveys and analytical surveys and provide two examples for each type of survey.
Assignment on correlation and causation : Often when people use regression analysis to estimate the effect of police officers or police spending on crime, they find that cities with larger police forces
What narrative elements does he include in his account : What narrative elements does he include in his account that signal status as a member of elite society in sixth-century Constantinople? What do these elements
Why were europeans so successful in conquering : Why were Europeans so successful in conquering new colonies over the course of the nineteenth century? What advantages did they gain over their competitors
What are some other things your team will need : Be sure to include new start-up and e-commerce risks. What are some other things your team will need to consider during the planning phase for this audit

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd