Difference between cost-per-click and cost-per-impression

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Reference no: EM132289515

1. A physician, to learn about new medicines, routinely takes “dinner and outing events” offered by drug representatives to lavish resort locations. He argues that he is an ethical individual and such gifts do not sway him in prescribing drugs for his patients. This is an example of which of the following barriers to good ethical judgment?

2. Explain the difference between cost-per-click and cost-per-impression. In your opinion, which one offers the best deal for companies advertising online?

3. Explain the concept of apparent authority.

Reference no: EM132289515

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