Difference between consumer markets and business markets

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1. Discuss the difference between consumer markets and business markets.

2. Search for the consumer's buying process and make a compare and contrast between consumer's and business organizations' purchasing process.

3. Why do we have to do market segmentation? Discuss.

4. Age differences are fundamentally more important than cohort effects versus cohort effects can dominate age differences. Justify.

5. What brands and products do you feel have successfully "speak to you" and effectively target your age group? (19) (cite the existing brands) Why? Which ones do not? What could they do better?

Reference no: EM133157088

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