Difference between benefits customer gets

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Reference no: EM132249348

1. Which of the following is true?

a. It tends to be equally expensive to attract a new customer as it is to retain a current customer

b. It tends to be less expensive to attract a new customer than it is to retain a current customer

c. It tends to be more expensive to attract a new customer than it is to retain a current customer

2. Customers can Select one:

a. Have needs that they are conscious or aware of and can articulate

b. Have needs that they are not fully conscious of or cannot articulate

c. A and B

3. The difference between benefits a customer gets and what the customer gives up in an exchange is ____________.

(Note: The textbook also says that this difference is "compared to alternatives," and it can be, but it actually does not need to be a comparative assessment.)

a. Customer perceived value

b. Customer satisfaction

c. Both A and B

4. How might a firm in your industry be most successful working abroad via collaboration? Recommend and explain the collaborative arrangement that would work best.

5. A car ran out of gas one-third of the way through the second fifth of a 600-mile trip. How far had it traveled before running out of gas?

6. What are the most important benefits of an ERP system? Answer in 50 words or more

Reference no: EM132249348

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