Difference between attribute and benefit of product

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Reference no: EM132171455

1. Angelica's Sweets and Pastries is in the city of Lancaster. The business does a good trade in custom pastries, pies, and cakes. Lately, though, business seems to be slowing. It really is not the customer count as the “old stand-bys” still come in regularly. No, the problem seems to be with the employees. The shop has bakers, frosting decorators, packagers, service counter personnel, and a maintenance crew. You have been asked to come in and help advise Angelica on getting her business to flow once again. You talk with all the employees and have discovered they lack motivation.

Use each of the theories below to create a plan to motivate just ONE of the groups of the employees:

a. Maslow’s Hierarchy of Needs

b. Expectancy Theory

c. Goal-setting Theory

d. Reinforcement Theory

e. Equity Theory

2. Which of the following is a difference between an attribute and a benefit of a product?

A. An attribute includes pleasure or improved health, while a benefit includes an easy-open package or a special formulation.

B. An attribute cannot be experienced by consumers, while a benefit is tangible and can be experienced.

C. An attribute is bought by consumers, while a benefit is not bought by consumers.

D. An attribute is simply a feature of a product, while a benefit is what consumers receive by using a product.

Reference no: EM132171455

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