Reference no: EM133148758

Problem 1:

a) A university professor in Toronto conducted research on how to increase the productivity of employees in service industries . She hires some students as research assistants . After gathering information on this topic , analyzing the data and completing the research , she submits her research report to a reputable business journal and it is accepted for publishing.

Question 1(a): Please explain the difference between applied and basic research , a the link between the two types . Which one is more scientific ? (2 marks : general 0. marks , applying the case study 1.5 marks , 10 minutes )

b) Canada Supermarket Inc. is experiencing a decline in sales for the last 6 months while other Canadian supermarkets have increased their sales . They want to conduc a research to improve sales , which involves working with three departments of the company : Marketing , Products , and Distribution . They already have an internal research team , but they are debating whether they should hire an external research team .

You own a research firm Research Inc. , and you want to be hired by Canada Supermarket Inc. as an external research team to conduct the above research .

Question 1(b) : Provide the reasons for Canada Supermarket Inc. why they should hire you rather than using their own internal research team (3 marks , 15 minutes )Note : Keep in mind that the internal team also provides their own reasons why they should do the research internally . Please make sure that you apply the case above and not just repeat the notes .