Difference between an active and inactive problem

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1. What is the difference between an active and inactive problem? How does this affect the consumer decision journey? What finding from the McKinsey study are particulary relevant for problem identification?

2. In 200 words or more, How does a creative orientation support the analysis of business opportunities for strategic change?

3. In 200 words or more, What individual and organizational structures support a creative orientation?

Reference no: EM132197101

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