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Question: Write half page for each question:
1. What is the difference between an active and inactive problem? How does this affect the consumer decision journey? What finding from the McKinsey study are particulary relevant for problem identification?
2. Think about the purchase of a new mobile phone for yourself. Discuss the kind and nature of the decision process you use to choose whats best for you. Illustrate with examples of the steps of that process and implications for marketers. What other factors discussed earlier are key for you in this decision as well?
3. In class, you took a test about brands from Bryon Sharp. Here is link to his book, How Brands Grow. What is evidence based-marketing and why is it more important today? What does the Colgate example show?
4. What is cognitive dissonance? Have you every purchased something or made a decision where you felt a lot of dissonance? What can individual do to reduce post-decision dissonance? What are implications for marketers- give an example?
5. What are the major similarities and differences between individual buying behavior and organizational buying behavior? How could the "Regis Mckenna" model described in class be used to introduce a new product to industrial buyers?
1. what is marketing research? how has the internet affected marketing research? as a part of your answer address time
1. as an entrepreneur what are some important advertising channels for a small business? include examples that
Find an article which discusses one or more companies, groups or organizations which face a challenge by one or more of the environmental forces.
You were hired as an analyst to develop a new information system to automate the payroll transactions in a mid-size organization. The proposed system will contain employees' data and interface with the organization's General Ledger system
1) What is mental availability (also referred to as brand salience) and how does it relate to buying situations? 2) Describe the process of a brand being stored into memory?
Use the required readings and two external resources of your choice (not Wikipedia) to identify six cultural issues that U.S. businesses must address before attempting to sell their products internationally. Include citations in your analysis. Ass..
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Analyze the price-setting process and select the areas of the price-setting process (i.e., define price window, set initial price, and communicate prices to market) that you believe to be the most important. Support your argument with evidence or ..
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Describe issues of communicating in the virtual workplace and electronic Commerce introduces a number of distinctions between different types of organizations and activities related to the virtual economy
In your opinion, what is the target market for this product? (Refer to some of our typical segmentation variables such as demographics, psychographics)
In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement
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