Difference between advertising and public relations

Reference no: EM133428475

1. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment.

2. Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers' needs and wants to formulate a marketing Plan.

Part-A Case Study

Read the Chapter Case Study entitled Yogurt Lovers say, "It's All Greek to Me" from Chapter- 11 "Product, Branding and Packaging decisions" Page: - 381given in your textbook - "Marketing" (8th Edition) by Dhruv. Grewal and Michael. Levy (2022) and answer the following Questions:

Assignment Question(s):
1. Generally speaking, what type of product is yogurt? Does your answer change for the different product categories that ‘Chobani' has defined for its offerings?
2. Is ‘Chobani's' introduction of yogurt for children a brand extension or line extension? Explain.
3. How is ‘Chobani' positioning its various product categories currently? How is it communicating its current positioning strategy?

Part-BCritical Thinking

Answer the following questions based on the concepts discussed in Chapter- 13, 15 and 18
1. Assume you were hired by the local grocery store to help in assessing its service quality based on the five service dimensions to determine the overall service quality: reliability, responsiveness, assurance, empathy, and tangibles. How would you go about undertaking this project? (Ch-13)

2. Price skimming and market penetration pricing are the two important pricing strategies used by Marketers. Ahmad wants to launch his new backpack in the local market. Being a marketer which pricing strategy you will suggest him to use and why? (Ch-15)

3. Do you find any difference between advertising and public relations? How can public relations contribute to a firm's IMC?Explain with the help of a suitable example.(CH-18)

Reference no: EM133428475

Questions Cloud

Consider the assessment plan your team is developing : Consider the assessment plan your team is developing. Using that information, what recommendations would you make to the stakeholders regarding how to use

What new perspectives have you gained on your national : What new perspectives have you gained on your national identity after reading the first two sections of Kidder's book? How might this affect how you experience

Describe the differences between todays technologies : Describe the differences between today's technologies/world and the technologies/world in the story

What can be done by learning from your competitors : Provide one competitor SWOT analysis with screenshots of their website activities. What can be done by learning from your competitor's experience

Difference between advertising and public relations : Do you find any difference between advertising and public relations? How can public relations contribute to a firm's IMC?Explain with the help of a suitable

Prepare journal entries to record these transactions : Prepare journal entries to record these transactions assuming that Sky Probe uses the perpetual inventory system. Use separate entries to record the sales

What societal expectations does this illustrate : How are gender and sexuality assumed to be linked given transition in gender? What societal expectations does this illustrate?

What is the history of the identity : What is the history of the identity? Is this a new identity or an old one? How has the identity changed? What brought about the identity? How does it function

Develop and implement a plan for instruction : Develop and implement a plan for instruction that monitors student reading progress using scientifically based reading research from the article

User Account

All Pages