Differ for organizational buying compared to consumer buying

Assignment Help Operation Management

Reference no: EM13870542

One way that marketing mix characteristics differ for organizational buying compared to consumer buying is that for organization buying

advertising is often technical in nature.

promotions of all kinds are avoided.

price is firmly quoted and attempts at negotiation are considered bad form.

distribution is of negligible importance.

product quality is assumed among sellers and is rarely a buying criteria.

Reference no: EM13870542

Questions Cloud

Do stakeholders expect trade-offs during recovery : Should a firm-fixed-price contract have been awarded from the ERP effort? What is the ultimate goal of a recovery project? Do stakeholders expect trade-offs during recovery?

Mission affect the policies and internal environment : On a yearly basis, Fortune magazine does a survey of the best places to work. In 2013, Google was listed as #1 as the best company to work (Others in the top 5 included Boston Consulting Group, SAS Institute, Wegman's Food markets, and Edward Jones)...

Sales call and gave you some pretty important feed back : Your colleague recently observed you during a sales call and gave you some pretty important feed back. He said to watch out for "landmines". What did he mean?

Mass production reduce duplication of equipment : An individual who accepts the risks and opportunities entailed by creating and operating a new business is a(n) ___________. During which period did mass production reduce duplication of equipment and allow firms to purchase raw materials at better p..

Differ for organizational buying compared to consumer buying : One way that marketing mix characteristics differ for organizational buying compared to consumer buying is that for organization buying

Most large airlines operate networks-hub-and-spoke systems : Most large airlines operate networks, hub-and-spoke systems, which connect many spoke cities (or nodes) with flights to and from a hub airport. How can a network airline profitably serve smaller cities than a low-cost-airline?

Which myth of motivation is the most important : Motivation is not a new concept, so why is motivation important? Is it more important that an employee is motivated or engaged? Which myth of motivation is the most important? Are there other myths that you can identify?

Forest point construction-what is the critical path : At Forest Point Construction, your boss says that he can estimate the total project time based on his personal experience. You are trying to convince him that he should use project management techniques to handle a complex project. What is the critic..

Training session for new employees at brightstar industries : You will lead a training session for new employees at Brightstar Industries. You must develop a specific schedule for the following tasks (the estimated duration is shown in parentheses): Prepare a list showing all tasks and their durations. Analyze ..

User Account

All Pages