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Question: Collect two or three direct mail pieces that have been delivered to your household address. 1)Did the mailing reach the appropriate target market? 2)What components did the mailing include, and how effective were they in communicating the message? 3)Is the message convincing enough to act upon?
1. Choose any country in the world that you would like to export a product or service to (from the U.S.) - Name the country.
What advice would you give to John about developing his business through more effective marketing and Explain with reasons the Porter's generic strategies
Briefly explain to your boss how you would use the 4E Framework to engage with your intended audience or prospective customer
What is the difference between the cosmetics industry in Japan and the cosmetics industry in China? What are the similarities?
Do you believe that consumers on the whole receive more benefit than risk from marketers knowing their personal information? Why or why not?
Following information is presented in Barney's VRIN framework to determine the sustainability and competitive advantage of Baptcare.
Explain What is a benefit of a standardized marketing mix and A standardized international marketing mix reduces the time it takes to prepare a marketing plan
Using the same organization (Mcdonals) from Week# 2's discussion, research and describe its organizational structure. In your opinion is this the optimum structure for the organization given its Strengths, Weaknesses, Opportunities and Threats
The Nest is a retail store owned and operated by an interior designer. The markup on all items in the store is 100 percent over cost (or double the cost). Yield management systems
Define the concept of sustainable competitive advantage and explain what advice you would give to Lee in her quest to build a sustainable competitive advantage.
Which ethical theory focuses on the motives, intentions, and character of the moral agent?
How does the ISO 9000 series of standards fit in to a TQM framework? How would or could a company use this series of quality management standards?
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