Did the company change anything because of the competitors

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Reference no: EM133816561

Using any search engine, find a multinational company that operates in foreign countries (you can choose one geographical location, Example: McDonald's operating in Russia, Nike operating in India, Starbucks in Italy, IKEA in Saudi Arabia...), and study the following areas:

1. Introduction about the company (What is the business of this company?)

2. How does globalization affect this company?

3. Who are the company's main competitors, locally and internationally? Did the company change anything because of the competitors?

4. The Cultural Environments facing/challenging this company, and any alteration in the product to fit the foreign country.

5. The Economic Environments facing/challenging this company (include the foreign country's economic system and its economic classification)

6. The Company's social responsibilities.

7. Marketing used by this company internationally. Did the company change/alter their marketing (product, price, promotion, place) to meet the needs of the foreign market?

Reference no: EM133816561

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