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Assignment
Write 500-700 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas:
• What product did you choose to analyze for the Key Assignment, and why? What were your initial reactions to the product advertising campaign under analysis?
o Did the campaign change your attitude? If so, how?o Did the campaign change your behavior? If so, what did you do differently?
• Use the following sociopsychological approaches to describe your understanding of persuasion and propaganda used in the campaign:
o Authority: Did the campaign use an authoritative figure to persuade you?o Reciprocity: Did the campaign offer something in reciprocation?o Commitment or Consistency: Do you feel a sense of commitment or need for consistency because of the campaign?o Social Proof: Do you feel a sense of social approval because of the campaign?o Likeability: Do you like the people in the campaign?o Scarcity: Does the campaign imply a scarcity of the product?
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