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Question: You have read that sometimes an innovative product needs to create a customer. Think about the smartphone when it was first introduced. Did anyone think that a mobile phone was a device to be used for anything but making a phone call? Doubtful, but RIM (Research in Motion) released the Blackberry and thousands of business executives found that there was value in having email at their side at all times. And from the Blackberry the smartphone market was born.
This article: How to Market a Brand New Product discusses this issue at length in the context of the Snuggie and the Romba.
Other ideas include the Nintendo, Whole Foods Market, Taco Bell, Chipotle; all companies that created markets that did not exist before they released their products.
Your Assignment: In 2 - 3 pages, focus on an innovative product that was released to the world and created a market and customer base that did not exist before.
• Why did the product succeed?
OR
• Did the product fail regardless of the excitement of the innovation?
Imagine that you are a consultant within the industry. Prepare a 350- to 525-word implementation memo detailing how the Boston Consulting Product Matrix is used and how it should be applied to your team's brand.
What are the trade-offs among all the types of research addressed? Suppose you are a manager of a small start-up firm with a limited budget. What kinds of research would be the most valuable? Why
Group Project - New Product Offering Marketing Plan. The goal of your team is to develop a new product, service, or idea which is targeted toward a specific market(s) for an existing or new company
The promotion directed to consumers can best be described
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Based on the information provided about the customers that shop at the store location on Slide 3, choose the basketball that you think will sell the most. Write 2-5 sentences explaining the rationale for your .
Describe marketing uses of branding.- Is the site designed more to promote the company or its brands? Check out the Spam Web site at www.spam.com.
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Analyze the impact decision rights have on successfully implementing a pricing strategy into an organization.
Executive Summary of Class and Collaboration Skills
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