Did product fail regardless of the excitement of innovation

Assignment Help Marketing Management

Reference no: EM132046236

Question: You have read that sometimes an innovative product needs to create a customer. Think about the smartphone when it was first introduced. Did anyone think that a mobile phone was a device to be used for anything but making a phone call? Doubtful, but RIM (Research in Motion) released the Blackberry and thousands of business executives found that there was value in having email at their side at all times. And from the Blackberry the smartphone market was born.

This article: How to Market a Brand New Product discusses this issue at length in the context of the Snuggie and the Romba.

Other ideas include the Nintendo, Whole Foods Market, Taco Bell, Chipotle; all companies that created markets that did not exist before they released their products.

Your Assignment: In 2 - 3 pages, focus on an innovative product that was released to the world and created a market and customer base that did not exist before.

• Why did the product succeed?

• Did the product fail regardless of the excitement of the innovation?

Reference no: EM132046236

Questions Cloud

Solution to the critical-section problem : Discuss the three requirements of a solution to the critical-section problem. For each requirement, explain what could happen if the requirement

How do you plan to administer the survey : Why did you write the particular questions that you wrote? What challenges do you anticipate during data collection and reporting?

Circular logging verse continuous logging : what are advantages and disadvantages of using circular logging verse continuous logging?

Visual basic solution that accepts two numbers : A visual basic solution that accepts two numbers from the user and displays one of the following messages:

Did product fail regardless of the excitement of innovation : You have read that sometimes an innovative product needs to create a customer. Think about the smartphone when it was first introduced.

Compute the equivalent units of production : Maple, Inc. manufactures syrup that goes through three processing stages prior to completion. Compute the equivalent units of production

Longest palindromic subsequence in a string provided : Implement a dynamic programming solution to find the longest palindromic subsequence in a string provided by the user.

Demonstrate the use of linear programming model : OPS 910: Supply Chain Analytics - Discuss any apparent trend and seasonal patterns - Prepare a managerial report and provide detailed discussion

Evaluate the proposed investment by your company : Evaluate the proposed investment by your company – Is it a good investment?

User Account

All Pages