Did it create a desire for the product advertised

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Reference no: EM132616998 , Length: Word count: 400

Select an advertising campaign you enjoyed and analyze it. Provide links for your classmates so they can view the campaign. Create a 300-400-word response and state why the campaign attracted your attention. Be sure to include the answers to the following questions in your response:

Question 1: Did it create a desire for the product advertised? Why?

Question 2: What was the execution method used in the campaign? Was it an effective execution method or would another one have worked better?

Question 3: How can a marketing manager measure the effectiveness of his or her advertising campaign?

Question 4: What is integrated marketing communications and did the advertising campaign which you analyzed incorporate the elements of integrated marketing communications? Why or why not?

Reference no: EM132616998

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