Did eli lilly pursue right strategy to enter indian market

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Reference no: EM133274735

Case - Eli Lilly in India: Rethinking the Joint Venture Strategy

Questions -

1. Did Eli Lilly pursue the right strategy to enter the Indian Market?

2. How would you access the overall performance of the joint venture? What did the partners learn from each other?

3. What has changed since India's entry to WTO? And how this affects the IJV?

4. What action would you recommend regarding the Ranbaxy partnership? What is the implication of that recommendation?

Reference no: EM133274735

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