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The Entrepreneurial Perspective and Legal Issues for the Entrepreneur
Introduction
Discussion Question 1: Welcome to Entrepreneurship for Small Business! As you begin your study of entrepreneurship, this week you will focus on the role of small business. You will examine both the legal and financial challenges entrepreneurs often face when making the leap from working as salaried or hourly employees to joining the ranks of the self-employed. Have you ever considered becoming an entrepreneur? What would excite you about this and what would be your major concerns?
Entrepreneur Risks
Based on your reading for this week:
Question 1: What risks do you see in becoming an entrepreneur, and how will you mitigate these risks?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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