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Diaspora strategy to brand itself in international markets

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Haldiram, an Indian food brand, used the diaspora strategy to brand itself in international markets. However, its presence is still majorly limited to the native Indian population settled there. But it now wants to grow further and at a faster pace and wants to explore a new strategy for expansion. Which strategy should it adopt, and how can it improve its brand presence?

Reference no: EM133313482

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