Questionnaire Format The format chosen for your Questionnaire lacks thought and consideration for the intended audience The format chosen for your Questionnaire is satisfactory, but major improvements would enhance its effectiveness The format chosen for your Questionnaire is appropriate but quite a few improvements would be needed for a professional audience Your Questionnaire is professionally presented and has been submitted in a format that, with some tweaks, could be suitable for a professional audience Your Questionnaire is professionally presented and has been submitted in an entirely appropriate format

Data Analysis Your analysis lacks depth, and your interpretation is not relevant to the assessment criteria You have analysed some market specific information, although your interpretation is not always relevant to the assessment criteria You have analysed most of the market specific information required by this assessment You have analysed and interpreted accurate market information You have analysed and interpreted accurate and specific market information

MKT 202 Assessment Marking Rubric Criteria NN (Fail) 0 - 49 P (Pass) 50 - 64 CR (Credit) 65 - 74 DN (Distinction) 75 - 84 HD (High Distinction) 85 -100 Theory Application Your Questionnaire does not satisfactorily identify and apply relevant Marketing Research theories and concepts Your Questionnaire partially identifies and applies some relevant Marketing Research theories and concepts Your Questionnaire satisfactorily identifies and applies relevant Marketing Research theories and concepts Your Questionnaire strongly identifies and applies relevant Marketing Research theories and concepts Your Questionnaire clearly and thoroughly identifies and applies relevant Marketing Research theories and concepts

Word Limits for Written Assessments Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar:

Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School’s “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s).

This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur.