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Diagnosing marketing plan strategy

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Reference no: EM132865814

Case Problem: Diagnosing Marketing Plan strategy and implementation in a marketing research article:

Part I: Analyze the Case by following the guidelines of "How to Analyze a Case"

1. Make a situation analysis of the case  

2. Make a Statement of the problem

3. Make an evaluation and provide conclusions for the tactic alternatives to execute marketing plans addressed in the article

4. Describe other alternative tactical action plans for statically implementing effective marketing plans 

Part II: Briefly describe the following four marketing structural problem categories in this case:

  • 1. Marketing function problems
  • 2. Marketing program problems 
  • 3. Marketing system problems 
  • 4. Marketing policy problems

Reference no: EM132865814

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