Dexit- a marketing opportunity

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Reference no: EM13220346

Question from the Case Study: Dexit- A Marketing Opportunity

Dexit seems likely to appeal to two main groups or end-consumers. First, it should do well among businesses whose employees incur frequent, small ticket expenses. Who is the second likely end consumer?

(a) Business consumers who purchases infrequent, large ticket items.
(b) Business consumers who do not have Internet access.
(c) Individual consumers who do not have Internet access.
(d) Individual consumers who are pressed for time.

Reference no: EM13220346

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