Reference no: EM133315703
Assignment 1
In any tourism trip, there are likely to be a number of reasons which, when combined, can be considered as the motivational factors for the journey. These can be characterized as 'push' and 'pull' factors. The 'push' factors are a number of perceived negative factors about the context in which the potential tourist currently finds himself or herself. The 'pull' factors are perceived positive factors of a potential or real destination.
The nature, extent and significance of particular 'push' and 'pull' factors will vary according to the particular tourism context. The classification of motivations into 'push' and 'pull' is linked closely with the psychological model of tourism motivation developed by Iso-Aloha (1980). The two dimensions in the model can be summarized as 'seeking' motives and 'escaping' motives (Pearce, 1993). In Iso-Aloha's model, individuals seek personal and interpersonal rewards and at the same time wish to escape personal and interpersonal environments.
The main criticism of Iso-Aloha's model is with only two dimensions it is limited by its level of aggregation (Raybould, Digance and McCullough, 1999). Hence, the use of the concepts 'push' and 'pull' may oversimplify a complex process. Nevertheless, investigating motivations in an attempt to understand the behaviour of tourists has become an important area of tourism research (Ryan, 1997). This can help with the categorization of tourists as well as provide a better understanding of their impacts. Tourist behaviour can be influenced by a number of factors including cultural conditioning, social influences, perception and education, but as Crompton and McKay (1997) indicated motives are the starting point of the decision making process that leads to particular types of behaviour.
It is particularly in the related fields of psychology and sociology that researchers (including Iso-Aloha, 1980) have developed significant theories on motivation. In the field of cognitive psychology, motives are seen as largely a function of the expected consequences of future human behaviour (Dunn-Ross and Iso-Aloha, 1991). In this sense, motives can be considered as internal factors that have initially aroused a person and then direct his or her behaviour (Iso-Aloha, 1980). The main components of a general psychological model of motivation are needs and motives, behaviour or activity, goals or satisfactions and feedback (Harrill and Potts, 2002). Mannell and Kleber (1997, p. 190) provide an example to indicate the links between the main concepts in this psychological model: People who have a strong need or desire to be with others (motive) may attempt to engage in leisure activities, such as going to bars and drinking that allow them to increase their interactions with other people (behaviour ) in hopes of developing more friendships (goal and satisfaction).
Assignment 2
For the asset referred to in Assignment 1
- devise an asset inspection sheet for that asset
- define an optimal scheduling and budgeting programme for the asset for the short, medium and long-term (avoiding unnecessary detail)