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Devise a successful diversification strategy

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Reference no: EM132835664

Diversification is a corporate strategy often used to gain additional revenue streams. Google has been very successful in this strategy. A company that started out as a search engine has added multiple successful product lines such as Chrome and Android. Purchases of Nest and Fitbit have added to their diversification. Netflix has also been successful in diversification.

How can companies devise a successful diversification strategy?

Is it better to diversify into a related business or unrelated business?

Reference no: EM132835664

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