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Devise a strategy for growing business

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Reference no: EM132682961

You are the founders of a health club. The health club industry is quite fragmented, with many small players, and just a few larger players such as La Fitness, 24 Hour Fitness, and gold's gym. Your backers want you to devise a strategy for growing your business, quickly establishing a nationwide chain of health clubs.

-What would your growth strategy be: chaining or franchising? be sure to justify your answer.

Reference no: EM132682961

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