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Devise a retail promotion mix plan for the business

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Reference no: EM132870437

CASE 1: Choose a retail business (take away, restaurant, clothing, groceries, electronics etc ) that you want to start in Uzbekistan and answer the following questions . Use conceptual theories and available references support your suggestions and plans.

Questions:

A. Explain and justify with reference to theory the retail store type you would want to open.

B. Devise a retail promotion mix plan for the business.

C. Develop a store layout plan for the retail outlet

D. What kind of merchandise would you keep in the store and why? Justify your plan aligning with the overall strategy and positioning of the retail outlet

E. In case of an unprecedented crisis such as COVID-19; How shall you continue doing business?

Reference no: EM132870437

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