Reference no: EM13940851
Develop a new product and devise a marketing strategy to launch the product into the market place. Has to be in Power Point presentation. This is the name of our product COMPAL FRESH JUICE. Please do not change the name of our product because we already told our teacher the name of our new product. Marketing Presentation Guideline The marketing Plan Outline Situational Analysis
Internal Environment: How does marketing support my company's mission, objectives and growth strategies?
External Environment: What is the nature of the overall domestic and global market for our product? How big is the market? Who buys our product? Who are our competitors? What are their marketing strategies? What are the key trends in the PESTEL environment?
Swot Analysis: Based on the internal and external environment what are the key Strengths, Weaknesses, Opportunities and Threats.
Set Marketing Objectives: Objectives should be smart
-Specific, Measurable, Achievable, Realistic, Time
Develop Marketing Strategies: Select Target Markets and Positioning: Which segments should we select? How will we position our product for our market?
Product Strategies: What is our core product? Actual product? Augmented product?
Pricing Strategies: What price should we charge for our product?
Promotional Strategies: How do we best generate our product to consumers in the best most efficient manner?
Additional 3Ps Process Physical Evidence People: Review the impact of the additional 3Ps in relation to the development of the marketing
Implementation and control the marketing plan: How do we make our marketing plan happen? What budget do we need? How will we measure the performance of our activities?
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Background information of the organization
: Chosen the organisation called (FOOD EMPIRE HOLDING LIMITED) kindly research on this particular company and only focus on it, and follow the format as given. Describe briefly the background information of the organization selected.
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Singapore building and construction authority contractors
: Lian Beng Construction incorporated in 1988 has an A1 grading in the General Building category and an A2 grading in Civil Engineering category under the Singapore Building and Construction Authority Contractors Registry System According to these g..
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Develop a management consultancy practice
: Now, assume that the firm wants to develop a management consultancy practice. (Alternatively, you may choose to add a legal services line instead.). Create a separate new matrix that summarizes the additional risk factors for this firm launching a..
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How humane is capital punishment
: Would a death sentence in John's case result in specific or general deterrence? To other officers? To the community in general? To other criminals? How does the data measure up to the myths and misconceptions generally held about capital punishmen..
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Devise a marketing strategy to launch
: Develop a new product and devise a marketing strategy to launch the product into the market place. Has to be in Power Point presentation. This is the name of our product COMPAL FRESH JUICE.
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What are the probable consequences of the given behavior
: What are the probable consequences of this behavior for investors analyzing the current year financial statements?
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Implement 1-parameter date constructor that receives string
: Date objects should store the date in two int instance variables: day and month, and it should include the String instance variable, error, initialized with null.
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Information on the competitive environment
: What demographic and geographic information should Eddie Bauer collect to select store locations? What information on the competitive environment should Eddie Bauer collect?
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Gathering or using marketing intelligence
: Your task is to explain how the situation in the article relates to a topic in this course. For example, an article might discuss how a company is gathering or using marketing intelligence.
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