Reference no: EM131187752
Conduct a literature review on the history, vision, culture, goals, training and development strategies and important activities of Johnson and Johnson. In this review you should include both popular literature, such as news reports and current websites, and scholarly books and articles. (1500 to 2000 words)
The literature review for this assignment represents this additional research - the background information upon which you will base the picture you need to paint of your company for the final research paper.
Identify a variety of scholarly and popular writings about Johnson and Johnson, as well as Proctor and Gamble and Pfizer.
Seek out scholarly journals, reputable trade magazines, official company reports from web sites, newspapers, etc.
Review and summarize the key points of at least 5 sources about your company, and at least 5 sources about two of its competitors combined. Remember that your goal is to gather enough information to paint as complete a picture as possible, so you may need more than 5 sources for each part.
Include in each review the focus and value of the information it contains.
Remember, you are not repeating all the information itself - that you will summarize in the final report itself - but rather identifying and contextualizing the sources whose information will eventually go into that report.
Include a title page and reference page, and apply strict APA formatting.
Organize your reviews in a logical and flowing manner. You should write your literature review in such a manner that it focuses on your company, its issues, or its competitor's comparative issues so that you can subsequently incorporate it into your final paper.
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