Development plan and presentation

Reference no: EM133167348

Assessment 1: Case Study Analysis - report (800 words)

Students are required to analyse the case at this link: Corporate Entrepreneurship and Innovation at Google, Inc. The case copy will also be made available on Moodle

Assessment 2: Case Study Proposal - report (800 words)

This is an extension of Assessment 1. You now need to adopt lessons from the case study and implement them in your existing business (real or hypothetical) by asking the following questions:

How is corporate entrepreneurship defined in your company, if it is defined at all? How long has the firm been engaged in efforts to become more entrepreneurial? What challenges have you encountered along the way? How did you solve them or how are you working on them now?

Assessment 3: Development Plan and Presentation

Students are required to develop a plan for the development of and long-term support of a culture of innovation in the organisation from which the case study is drawn (1500 words). They will be required to prepare and present a 5-minute video presentation.

Consider the following scenario while preparing the development plan and presentation:

In general, there is now increasing competition in markets on a global scale. In order to be competitive, organizations must innovate to respond quickly to market needs. Currently, when the topic of innovation is addressed, there are several pertinent questions that many SME managers ask, such as: Why are not all organizations entrepreneurial? Why are not all entrepreneurship initiatives successful? Why the success formulas do not apply equally in all organizations? What does it mean by culture of innovation?

Reference no: EM133167348

Questions Cloud

Compare the different types of random sampling methods : Compare the different types of random sampling methods and include references for your research. Describe examples in which stratified sampling and cluster samp

Element of individual behavior : Some people tend to think of programmers as lacking social skills, not caring too much about their appearance, preferring to work alone, and, in short, being ne

Identify some dilemmas she faces in preparing this budget : Submit a budget for Stark to submit to headquarters. Identify some dilemmas she faces in preparing this budget

Causes and consequences of political behavior : We are immersed and surrounded by these principles every day of our lives. What are the causes and consequences of political behavior?

Development plan and presentation : How is corporate entrepreneurship defined in your company, if it is defined at all? How long has the firm been engaged in efforts to become more entrepreneurial

Performance for the job of warehouse worker : Based on the job description, which of these personality traits would likely be the best predictor of good job performance for the job of warehouse worker?

What would be the break-even point in unit sales : What would be the break-even point in unit sales and in dollar sales using the selling price you determined in (3) above

Logical interpretation of the rationale behind the merger : The response provides a clear and logical interpretation of the rationale behind the merger, based on what has been said publicly but also

Understanding of human behavior theories : Explore how an understanding of human behavior theories would assist their employer organization in achieving strategic goals.

User Account

All Pages