Development of their own os system

Assignment Help Marketing Management

Reference no: EM133441628

Developing Competitive Advantages
Company: Samsung

Developing Competitive Advantages
(Describe ways that the firm can match its strengths to its opportunities to create capabilities in serving customers' needs.)
(Are these capabilities and competitive advantages grounded in the basic strategies of operational excellence, product leadership, and/or customer intimacy? If so, how are these capabilities and advantages made apparent to customers? Justify your answers.) (Can the firm convert its weaknesses into strengths or its threats into opportunities? Justify your answer.)

Strengths of Samsung: Diversified Product Portfolio, Substantive Brand Image, Technological Innovation

Weaknesses of Samsung: Samsung has introduced several faulty products that have let down customers, as well as endanger their lives. Samsung must rely on Android OS, which is owned by Google Inc. Samsung's seven-year infringement case with Apple regarding hardware and software patents, as well as its president being arrested for bribing the South Korean government.

Opportunities of Samsung: Acquisition of technology or software that can increase the quality of products. Development of their own OS system instead of relying another companies' system.

Reference no: EM133441628

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