Development of new generation products

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The challenging tobacco marketing environment has resulted in the recent development of 'new generation products, new market segments, and possible restructuring opportunities to achieve a variety of strategic objectives. Focus on proposing some of such initiatives for your target corporate brand. Assume  British American Tobacco (BAT) is considering expanding its business in some South Asian markets (India) where it is not currently present (this is just an assumption). 

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Restructuring Moves

Based on BAT's brand portfolio, identify areas for downsizing and down scoping and justify how would such a strategy result in improved profitability. BCG matrix analysis can be useful to recognize such opportunities.

Reference no: EM133037551

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