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Choose an industry
Choose 3 of the following environmental trends and research/identify specific factors within each trend that will influence the development of your marketing strategy.
Sociocultural forces and demographic shifts
Economic trends
Competitive trends
Science and technology
Political and legal
Major global forces
Explain how companies are doing environmental scanning and market research and seeing some benefits for their business.
What marketing research techniques could Dunkin' Donuts use to learn about when people want to eat and what bakery items they prefer?
IKEA Case Study: What do you think? What would you do? What problems do you foresee and how will this impact IKEA's Swedish concept
What would you need to know to identify a market segment? How would you make a needs assessment? What should be the collection of services and products?
What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization
Explain the current situation of the organization in the market (industry, market, and general environment analysis). Assess the financial performance and condition of the organization.
Explain the trade agreement and any information about the trade agreement between this countries
How does each element of the communication process require modification in marketing promotion across country borders?
Define native advertising and tell me whether native advertising dilutes the media itself (i.e. the media brand) or the advertisements effectiveness.
What's the use of portfolio analysis in marketing management? Refer to the prescribed text pp65-69 to get you started with some basic knowledge about portfolio analysis.
Problem Identification: state a specific gerontological issue of your choice and its significance (e.g., what is the issue and why is it important to address it
Identify your target market. Provide specific demographic profile and rationale for decision. Analyze your competition. Who are they? Who are biggest players?
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