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Development of marketing strategy

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Reference no: EM132882463

1. Why is marketing research important to the development of a marketing strategy?

2. Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

3. Provide an example of how geographical location can affect your selection of distribution channels.

4. Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on country.

Reference no: EM132882463

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