Reference no: EM133829603 , Length: word count:4500

Information Systems for Business Performance

Research report

Assessment - Development of digital business strategy

Learning outcome 1: Evaluate issues relevant to the development, implementation, and evaluation of successful strategies for business performance, in particular e-business strategies.

Learning outcome 2: Critically appraise the challenges faced by managers in the development and deployment of strategy for enhancing business performance

Learning outcome 3: Critically analyse how business prepare effectively for the future, transforming strategies into plans, plans into actions, and actions into results, and apply a range of alternative models and tools in environmental analysis and performance measurements for competitive advantage

Learning outcome 4: Successfully deploy relevant critical, analytical, and academic skills in an extended piece of writing related to management information systems

Chosen company - British Airways

You have to do a Research report for the airline company. The description clearly describes what you must do and the plan to follow.

You must first make a 500-word Synopsis.

Assessment Task:

Case Scenario:

Acting as a Business Consultant, you are required to develop a business report for one of the following airlines in the aviation industry, utilising the techniques and concepts covered in the module. This report will be shared with the senior executive of the chosen organization sons, focusing on helping the organization navigate the complexities of digital transformation and remain competitive in an increasingly digital economy.
I selected organisation from the list

British Airways

You are required to critically evaluate the current digital adoption, capability in business performance management and digital marketing practices and to recommend digital business strategies that the organisation needs to implement in order to maintain the airline's success in the aviation industry. Get Instant Solutions for Your Assignments!

It is recommended that you should carry out a substantial amount of individual research to strengthen your understanding of the business context.

Assessment Task

Part 1 - Synopsis - Formative assessment
You are required to produce a 500-word Synopsis, which should include the context of the chosen organization:
Identify the company mission, goals and values, and explain how they are relevant to the digital business plan and digital strategies the company has previously and currently adopted. Please provide evidence and relevant references to support your answer.

Part 2 - Business Analysis Report (4500 words) Summative Assessment
You are required to produce a report of 4500 words.
Please include cover page and content page
In the cover page, please Indicate the module, student name and student ID, tutor/lecturer's name and number of words (excluding cover page, content page, and reference list)

The report must cover the following sections:

Introduction
Provide an overview of the purpose of your report including an indication of the contents, with a definition of digital business and why this is important in the case of the chosen organization.
Analysis of current digital business plan
Provide a critical analysis of the organization's present digital business plan and use of digital technologies; evaluate how they are aligned to the organization's vision, mission, and business goals.
Discuss both internal and external environmental factors on the chosen organisation's business. You are required to apply two strategic analytical techniques (such as SWOT analysis, PESTEL analysis, Porter's Five Forces, etc) for the analysis.
Analysis of digital marketing practices
Conduct a critical analysis of the organization's current digital marketing practices and provide potential areas for improvement.
Analysis of Business Performance Management
Critically evaluate the chosen organization's capability in controlling its business performance, based on the Balanced Scorecard (BSC) performance management framework.
Suggest a list of performance indicators which can help further improve the chosen organization's performance; and explain their roles and importance across the chosen organization.
Recommendation of digital technologies and strategies
Based on the analysis of current digital business plan and business performance management, provide recommendations on applications of digital technologies and digital strategies that enhance competitive advantage and decision making for the chosen organization.
For each of the recommendation, you must provide at least one real business case study either within or outside the aviation industry and identify key learnings from each case study which can be applied to the chosen organization, in order to enhance the report's credibility and provide evidence of success from past projects.
Challenges of digital strategy deployment
Discuss potential challenges and risks when deploying and implementing the proposed digital technologies and strategies.
Provide solutions to overcome these challenges.
Conclusion

Summarizes the key findings, reinforces recommendations, and helps guide the organization's next steps.
Reference List (Not included in word count)
Include a comprehensive list of all sources cited in the report, following the required citation style.
Follow Harvard Referencing Style.
Minimum 15-20 sources (4 academic journals & 5 academic books).

Chosen Airline's Digital Business Strategy

British Airline

All sections should be as a paragraph
1. Introduction (100 words)
• Brief introduction to the airline and its significance in the aviation industry.
• Overview of the company's mission, goals, and values.
• Purpose of the synopsis.
2. Digital Business Plan Overview (150 words)
• Summary of the airline's existing digital business strategies.
• Technologies and digital initiatives adopted.
• Alignment with mission, goals, and values.
3. Strategic Analysis (150 words)
• Internal and external factors affecting digital strategy.
• Application of SWOT, PESTEL, or Porter's Five Forces.
• Key opportunities and threats in the digital business landscape.
4. Conclusion & Next Steps (100 words)
• Summary of key insights.
• Future digital transformation strategies for business success.
• Importance of digital adaptation in the aviation industry.