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Hyatt hotels
Strategic Approach
Choose an appropriate strategic approach to support the vision for an innovative new product idea that increases the competitive advantage of your chosen organization.
1. Analyze various strategic approaches that can lead to the development of competitive advantages for an organization.
2. Choose one generic strategy to use in the launch of your innovative new product idea that will result in competitive advantages for your chosen organization.
3. Explain how employing your chosen strategic approach can lead to the development of competitive advantages for your chosen organization.
4. Explain whether implementing a strategic approach as a first mover, a fast follower, or a late mover is most advantageous for your organization.
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