Development of any marketing mix depends on positioning

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Reference no: EM132178249

The development of any marketing mix depends on positioning, a process that influences potential customers' overall perception of a brand, product line, or organization in general. Position is the place a product, brand, or group of products occupies in consumers' minds relative to competing offerings.

Think about the perceptual map for a product you are familiar with. Then describe the position of a product. Do you think this is a good position? Why or why not? Do you agree the positioning example of your classmates? Should/could the product be repositioned?

Reference no: EM132178249

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