Development of any marketing mix depends on positioning

Assignment Help Operation Management

Reference no: EM131148407

The development of any marketing mix depends on positioning, a process that influences potential customers' overall perception of a brand, product line, or organization in general. Position is the place a product, brand, or group of products occupies in consumers' minds relative to competing offerings. Review positioning in your text. There are many examples to illustrate this concept. Then: Describe the positioning of the products marketed by your employer. Specify company name, what do they market and what is the positioning of the product(s). If your employer doesn't market products that fit neatly into this exercise, you may use another company you've worked for in the past or have knowledge of. Do you think this is a good positioning? Why or why not?

Reference no: EM131148407

Questions Cloud

Does kraft foods portfolio exhibit good strategic fit : What is Kraft Foods Inc.'s corporate strategy? How has its corporate strategy evolved since its independence in 2007? What is your assessment of the long-term attractiveness and competitive strength of the industries represented in Kraft Foods' bus..

Write a narrative analysis of the primary source : create a separate entry that includes all of the following information:- The type of primary source (e.g. written document, cartoon, photograph, and so on).- Complete the worksheet in detail.

Compute the value of the firm operations : Compute the present value of the cash flows from 1996 to 2000, at the end of 199 and compute the value of the firm operations.

What were some details shared regarding the method and tools : What were some details shared regarding the method, tools, subjects, and social implications of the work of art? What was one example of symbolism identified in the work of art?

Development of any marketing mix depends on positioning : The development of any marketing mix depends on positioning, a process that influences potential customers' overall perception of a brand, product line, or organization in general. Position is the place a product, brand, or group of products occupies..

Affect your selection of data and measurement strategies : Activity Instruction Deming (1987) states that one of the seven deadly diseases is using only visible figures as an input to management. How do you think this concept could affect your selection of data and measurement strategies? When historical dat..

Describe three strategies for expanding capacity : Describe three strategies for expanding capacity. What are the advantages and disadvantages of incremental versus one-step expansion? eview the case study Southwest Airlines 2011 (2011). Describe Southwest Airlines' strategy and process, and then res..

After viewing the lecture submit a summary : After viewing the lecture submit a SUMMARY- This means report is in two parts: SUMMARY and COMMENTARY.- The Summary is all the details of the podcast itself.- The Commentary is where you "comment".

Describe the final outcome of this individual contribution : Make sure you review all the feedback from your Week 3 (Part I) assignment and apply any necessary revisions. Your week 3 assignment should have included each of the following elements: Describe your selected person's experience.

User Account

All Pages