Development of a positive brand attitude

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Reference no: EM13943988

What was it that caught your attention? Was it the celebrity? You read the advertisement. What do you learn? What does the advertisement do to promote positive learning/development of a positive brand attitude? Is there a feature of the advertisement that is memorable? What is it? Why does this feature help you to encode, store and retrieve? Is the story more meaningful because the brand spokesman is a celebrity? The celebrity promises certain benefits if you use the product. What are those benefits? Why are those benefits important to you? These benefits provide your motivation to purchase the product. Some of the benefits are functional (smoother skin) but some are much more complex (smoother skin makes you look younger. If you look younger you will feel younger and you might feel better about yourself in other ways). This enhances your confidence and increases your self esteem. How are these things reflected in the advertisement and what model (means-end-chain analysis) can you use to illustrate this?

Reference no: EM13943988

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