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Development of a marketing communications plan

Assignment Help Marketing Management
Reference no: EM132805947 , Length: word count:1000

Assessment 1

Marketing Communications Plan
The document should be around 1000 words and cover the elements listed below.

The Case Study
The summative assessment document the cast study

Scenario - Wine & Cider Cairn o' Mohr, Scottish Fruit

Background and Context
An overview of the history of the organisation, the recent history, the competitive environment, and the stakeholder analysis.

Objectives of the Plan
From the many objectives that are possible, clearly indicate what the objectives of the plan will be. Justification is not required for this assessment but should be included in the final assessment (week 14).

Target Market(s) of the plan
It is likely that the organisation will have multiple target markets. The plan should clearly identify which of these are to be targeted. There should be some indication of how these target markets can best be reached.

Marketing Mix
Provide a short explanation of what is meant by the phrase "marketing mix".

Segmentation
Provide a short explanation of what is meant by the phrase "segmentation".

Marketing Communications Tools
Clearly show which of the five marketing communications tools will you use in you communications plan.

Attachment:- Marketing Communications Plan.rar

Reference no: EM132805947

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